Fara Rosenzweig, Head of Content Marketing at WorkRamp, talks with Jeremy about ways to differentiate content.
"My approach and my philosophy to make it different is, I go back to what did I learn early on in my career about making good content when I was working on a magazine and it's, hey, you have to be a good writer, strong writer. Have your sources. Cite your facts. You need to be unbiased."
"You're hearing firsthand what your ideal target audience want and what they need, what their confusions are. So from a marketing standpoint, that's how we can then solve problems."
"Content needs to be of value. You can't just put fluff out there. You can't just make it whatever's going on in your brain. it's not gonna resonate to your target audience."