Agile marketing Part 2 w/ Cindy O'Keeffe
Cindy O'Keeffe, VP of Marketing at Gorilla Logic, returns to the podcast to continue our discussion about how the Gorilla Marketing team uses Agile methods to make their work more efficient and transparent and better able to serve the needs of the organization.
Specifically, we talk about how the concept of minimum viable product applies to marketing ... How Agile principles help the team better understand and connect with their audiences ... And How increased visibility and transparency due to Agile methods helps better align the Gorilla Logic marketing and sales teams.
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