B2B Branded Content Marketing w/ Katelyn Holbrook
This week on The B2B Content Show, host Jeremy Shere speaks with Katelyn Holbrook, Executive Vice President & Managing Director of V2 Communications. In this episode, Katelyn and Jeremy explore what branded content is, how it has evolved, and the value it brings to companies. Katelyn also draws on her experiences in the podcasting industry to explain how to build an audience and the importance of content and promotion.
Highlights:
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The value of branded content
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Challenges for B2B brands to create branded content
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Building an audience with podcasting
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The importance of creating a community around your content
Learn more about V2 Communications
Connect with Katelyn on LinkedIn
The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com
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