In this episode of the B2B Content Show, Jeremy Shere discusses with Vince Moreau, CEO and founder of Scale Crush, the idea of marketing teams behaving like media companies. Vince argues that a media company is more than just producing content at scale, and that there are certain aspects of media companies that may not be applicable to B2B companies.
Highlights:
Learn more about ScaleCrush
Connect with Vince on LinkedIn
The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.