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May 30, 2023

Big changes in marketing attribution w/Jeff Greenfield

Big changes in marketing attribution w/Jeff Greenfield
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In this episode of The B2B Content Show, Jeremy Shere talks to Jeff Greenfield, Chief Executive Officer at Provalytics, a future-proofed ad measurement solution for marketing teams. Jeff discusses the future of ad measurement and what B2B marketers should be thinking about in terms of preparing for changes in the industry.

 

Highlights:

  • The cookie apocalypse is coming and it’s getting harder to measure what people are doing online
  • B2B marketers should be thinking about attending conferences and other upper funnel, awareness activities, as they pay back at about two times the rate of lower funnel traditional digital channels
  • How to measure longer sales cycles and impressions effectively.

 

Learn more about Provalytics

Connect with Jeff on LinkedIn

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