Breaking out of the "messy middle" of the buyer's journey w/ Seraj Bharwani
Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Seraj Bharwani Chief Strategy Officer at AcuityAds.
Stuff we discuss:
- Importance of engaging the audience throughout the journey
- Challenge of fragmentation
- Managing the mid-funnel gap. i.e. "The messy middle"
- Messaging, consistency, and getting over barriers
Learn more about AcuityAds
Connect with Seraj on LinkedIn
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