Sept. 5, 2021

Breaking out of the "messy middle" of the buyer's journey w/ Seraj Bharwani

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Seraj Bharwani  Chief Strategy Officer at AcuityAds.  

Stuff we discuss:

  • Importance of engaging the audience throughout the journey
  • Challenge of fragmentation 
  • Managing the mid-funnel gap. i.e. "The messy middle"
  • Messaging, consistency, and getting over barriers 

Learn more about AcuityAds 

Connect with Seraj on LinkedIn