Erika Childers, Director of Content & Brand at Tackle.io, talks with Jeremy about building a category narrative.
"Category narrative is really the bigger story that you're telling about quite literally the category that you're creating that doesn't exist."
"It's really taking a look at what the world has been like without this category or, for disruptors, kind of why the status quo is no longer working and then really building a vision of what it will look like in the future."
"If you have a unique voice or a position on something, you can create thought leadership content that tells sort of a bigger story. Maybe it's more visionary, but the two aren't exactly the same. I think category narrative is a form of thought leadership, but it takes on a much bigger point of view of the market."
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