Building an "editorial franchise" w/ Krystle Kopacz

On this episode of The B2B Content Show, Jeremy Shere talks with Krystle Kopacz, CEO of Revmade, a company that helps businesses turn content into assets that drive revenue. Krystle explains what an “editorial franchise” is and how it can help businesses earn attention from prospects, prove trustworthiness, and create monetization opportunities. She also shares what makes content “crap” and how to create an editorial franchise that meets the needs of the audience.

Highlights:

• What an editorial franchise is and how it can help businesses
• The three elements used to formulate content strategies
• The importance of meeting your audience where they are
• How to create an editorial franchise that meets the needs of the audience
• What makes content “crap”

Learn more about Revmade

Connect with Krystle on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.