Sept. 7, 2022

Building an effective marketing tech stack w/ Tim McLain

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Tim McLain, Marketing Director at Commio, talks with Jeremy about putting together an effective marketing tech stack.

Highlights:

  • How to get a sense of what platforms and apps you need when starting out
  • Tips for efficiently integrating new technology to align departments
  • Why an effective tech stack directly contributes to creating and delivering content


Learn more about Commio
Connect with Tim on LinkedIn

Memorable Quotes:

"I'm not out there trying to make marketing look as good as possible. That's not what I'm here for. I'm here to say how are we doing as a business? What are we selling? What are we not selling? What has the highest margin?"

"As a marketing owner that owns a very large marketing stack, I need to make sure that everything can work together and basically work together flawlessly."

"If you can insert yourself as a marketer into that conversation between an account manager and a customer and just be really straightforward that like hey, thank you for your business. I wanna make you look like a rock star. Would you mind giving me, you know, 30 minutes of your time?"

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