March 2, 2023

Building out a marketing function designed to drive revenue w/ Ashley McAlpin


In this episode of The B2B Content Show, host Jeremy Shere is joined by Ashley McAlpin, Head of Marketing at Rocker Box. They discuss building out a marketing function designed to drive revenue. 


Highlights: 

  • Revenue marketing, and how is it different from other types of marketing
  • How to look at content marketing through a revenue marketing lens
  •  Examples of content created with a “revenue focus” 
  •  The importance of focusing on the right KPIs 


Learn more about RockerBox

Connect with Ashley on LinkedIn