Connecting with purpose-driven leaders w/ Adrian Gershom
Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Adrian Gershom, VP of Marketing at cchange, a B2B marketing agency based in Chicago, a chair of B Local, Illinois, a non-profit that represents B corps in Illinois.
Highlights:
- Developing credibility & trust to connect with purpose-driven leaders
- Earning trust with an audience by joining their community
- Empowering your audience by building tools for them
Learn more about cchange
Check out B Local Illinois
Connect with guest on LinkedIn
Featured episodes
The enduring value of e-books w/ Stacey Wisniewski
Stacey Wisnewski, Sr Director of Marketing at After, Inc., talks with Jeremy about the value of e-books. Highlights: The art & science behind writing an e-book Why ebook layout and design are important The pros and cons of ga...
Creating "dynamic" content w/ Josh Feldman
Josh Feldman, Director of Marketing at MVPindex, talks with Jeremy about presenting data to make it more engaging and impactful. Highlights: "Dynamic reports" - what they are and how they work Strategies for presenting data u...
The art & science of developing business relationships w/ Lisa Hill
Lisa Hill, VP of Marketing at Resilience, talks with Jeremy about developing relationships with clients. Highlights: How Lisa develops relationships with brokers Why being transparent and displaying humility is essential to d...