May 23, 2023

Content decay and the pitfalls of out sourcing to freelancers w/Emilia Korczynska

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On this episode of The B2B Content Show, host Jeremy Shere is joined by Emilia Korczynska, Head of Marketing at Userpilot. In this episode, Emilia and Jeremy discuss why it’s important for marketing leaders to do some of the “grunt work” of content creation, and when it’s appropriate to outsource work to freelancers.


  • The risks associated with outsourcing top of the funnel content to a freelancer who isn’t familiar with the product
  • The importance of investing time in activities that move the needle most
  • The value of having a marketing leader do some of the grunt work in order to lead effectively
  • When to outsource work to freelancers

Learn more about Userpilot

Connect with Emilia on LinkedIn


The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at