May 2, 2023

Content is your edge w/ Mo Shehu

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On this episode of The B2B Content Show, host Jeremy Shere talks with Mo Shehu, founder and content lead at Column, about how content can give you an edge and help you stand out. Mo talks about his motto of “content is your edge” and how companies need to make sure their content cuts through the noise and has a unique point of view. They also discuss how to create good content, from immersing yourself in your subject matter to executing it properly. 


  • What “Content is your edge” means
  • How to create immersive content 
  • The importance of understanding the two skillsets needed for content marketing: mining for insight and polishing content. 
  • How HR can benefit from having a content strategy while working with the marketing team to help distribute organic content

Learn more about Column

Connect with Mo on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at