March 1, 2023

Content marketing in uncertain economic times w/ Vanessa Hartung

In this episode of The B2B Content Show, host Jeremy Shere is joined by Vanessa Hartung, Director of Content Marketing at Varicent. They discuss how uncertain economic times can impact content marketing teams, and Vanessa shares examples of the type of content her team is now producing and why. Vanessa also outlines her thoughts on why it’s important to keep marketing during a recession. 


  •  How Vanessa’s team has shifted their content marketing strategy to respond to the current economic outlook 
  •  The importance of value-based content in uncertain economic times 
  •  Why it’s important to keep marketing during a recession

Learn more about Varicent

Connect with Vanessa on LinkedIn

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