Content marketing in uncertain economic times w/ Vanessa Hartung
In this episode of The B2B Content Show, host Jeremy Shere is joined by Vanessa Hartung, Director of Content Marketing at Varicent. They discuss how uncertain economic times can impact content marketing teams, and Vanessa shares examples of the type of content her team is now producing and why. Vanessa also outlines her thoughts on why it’s important to keep marketing during a recession.
Highlights:
- How Vanessa’s team has shifted their content marketing strategy to respond to the current economic outlook
- The importance of value-based content in uncertain economic times
- Why it’s important to keep marketing during a recession
Learn more about Varicent
Connect with Vanessa on LinkedIn
The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.
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