Creating a content marketing production playbook w/ Brandon Moore

Brandon Moore, Director of Content Marketing at Vendasta, talks with Jeremy about creating a content production playbook.

Highlights:

• What a content production playbook includes
• What uses a content production playbook has for all members of the content team
• How to begin the process of creating a content production playbook

Learn more about Vendasta
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Memorable Quotes:

"We look at it as a documentation repository to guide the process emotions of our content team step by step. So it covers everything from blogging to thought leadership and amplification. And really the purpose of it is to supplement training and development of the content team."

"The plays inside this book really describe in detail, like I said, step by step tactics that we use to ideate, create, edit, and publish content, as well as, you know, various other operations of the team. And we really leverage it to keep everybody informed."

"Make it a priority. Use it as a single source of truth, right? Don't have all these documents everywhere, all across your Google Drive or your Dropbox. Keep it in one document and just consistently be looking after it and updating it."

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