Brandon Moore, Director of Content Marketing at Vendasta, talks with Jeremy about creating a content production playbook.
Learn more about Vendasta
Connect with Brandon on LinkedIn
"We look at it as a documentation repository to guide the process emotions of our content team step by step. So it covers everything from blogging to thought leadership and amplification. And really the purpose of it is to supplement training and development of the content team."
"The plays inside this book really describe in detail, like I said, step by step tactics that we use to ideate, create, edit, and publish content, as well as, you know, various other operations of the team. And we really leverage it to keep everybody informed."
"Make it a priority. Use it as a single source of truth, right? Don't have all these documents everywhere, all across your Google Drive or your Dropbox. Keep it in one document and just consistently be looking after it and updating it."
The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com
Matt Morookian, Director of Marketing at apexanalytix talks with Jeremy about building a rock-solid content marketing team. Highlights: How Matt uses a game involving making up the plot of a movie as a team building exercise ...
Owen Ray, Director, Content Marketing at Invoca, talks with Jeremy about producing quality content when budgets are tight. Highlights: Topic: Creating quality content when budgets are tight Why it doesn't work to turn off the...
Susan Tormollen, VP Marketing at PlanHub , talks with Jeremy about tips for creating a "State of the Industry" report. Highlights: Why State of the Industry reports are such valuable types of content that deliver significant ...