Creating a marketing strategy in a multi-brand context w/ Tom Flierl
Tom Flierl, Vice President of Sales and Marketing at Amla Commerce, talks with Jeremy about creating a content marketing strategy in a multi-brand context.
Highlights:
- Strategies for managing marketing for two brands simultaneously
- How managing b2b marketing is like coaching a winning basketball team
- The importance or recruiting the right talent to execute your content marketing playbook
Learn more about Amla Commerce
Connect with Tom on LinkedIn
The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com
Featured episodes
Build a rock-solid content marketing team w/ Matt Morookian
Matt Morookian, Director of Marketing at apexanalytix talks with Jeremy about building a rock-solid content marketing team. Highlights: How Matt uses a game involving making up the plot of a movie as a team building exercise ...
Producing quality content when budgets are tight w/ Owen Ray
Owen Ray, Director, Content Marketing at Invoca, talks with Jeremy about producing quality content when budgets are tight. Highlights: Topic: Creating quality content when budgets are tight Why it doesn't work to turn off the...
Tips for creating a "State of the Industry" report w/ Susan Tormollen
Susan Tormollen, VP Marketing at PlanHub , talks with Jeremy about tips for creating a "State of the Industry" report. Highlights: Why State of the Industry reports are such valuable types of content that deliver significant ...