Feb. 22, 2023

Creating impactful thought leadership content w/ Jodie Ruby

This week on The B2B Content Show, host Jeremy Shere speaks with Jodie Ruby, VP of Marketing at LXT, a global provider of trading data for AI, to discuss the best tips to create impactful thought leadership.



- How thought leadership demonstrates credibility and provides value to a target audience. 

- Understanding your target audience and their pain points 

- Collaborating internally and externally to gather data and insights. 

- Differentiating your content from the competitive landscape 


Learn more about LXT

Connect with Jodie on LinkedIn



The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com