Creating impactful thought leadership content w/ Jodie Ruby
This week on The B2B Content Show, host Jeremy Shere speaks with Jodie Ruby, VP of Marketing at LXT, a global provider of trading data for AI, to discuss the best tips to create impactful thought leadership.
Highlights:
- How thought leadership demonstrates credibility and provides value to a target audience.
- Understanding your target audience and their pain points
- Collaborating internally and externally to gather data and insights.
- Differentiating your content from the competitive landscape
Learn more about LXT
Connect with Jodie on LinkedIn
The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com
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