Welcome to The B2B Content Show
Jan. 10, 2023

Creating late-funnel content w/ Rusty Bishop

Creating late-funnel content w/ Rusty Bishop
Apple Podcasts podcast player badge
Spotify podcast player badge
Overcast podcast player badge
Castro podcast player badge
PocketCasts podcast player badge
RSS Feed podcast player badge
Apple Podcasts podcast player icon Spotify podcast player icon Overcast podcast player icon Castro podcast player icon PocketCasts podcast player icon RSS Feed podcast player icon

Rusty Bishop, Chief Marketing Officer at Bigtincan, talks with Jeremy about creating late-funnel content.

Highlights:

Topic: Creating late-funnel content

  • What works and what doesn't in late-funnel content creation
  • Marketing and sales working together to get front-line people the content
  • Machine learning to develop the right kinds of content that drives revenue

Learn more about Bigtincan

Connect with Rusty on LinkedIn