Jan. 10, 2023

Creating late-funnel content w/ Rusty Bishop


Rusty Bishop, Chief Marketing Officer at Bigtincan, talks with Jeremy about creating late-funnel content.

Highlights:

Topic: Creating late-funnel content

  • What works and what doesn't in late-funnel content creation
  • Marketing and sales working together to get front-line people the content
  • Machine learning to develop the right kinds of content that drives revenue

Learn more about Bigtincan

Connect with Rusty on LinkedIn