Differentiate through data-backed claims w/ Seth Goldhammer
Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Seth Goldhammer, VP of marketing at Spyderbat.
Stuff we discuss:
- Achieving differentiation by making realistic marketing claims backed by data Telling your story to communicate how you help prospects solve specific, real-world problems
- Creating marketing assets that tap into prospects’ desire to “be a hero” and achieve great thing
- Getting to know your end users by simply talking with them, instead of proxies in their market
Learn more about Spyderbat
Connect with Seth on LinkedIn
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