Welcome to The B2B Content Show

Nov. 11, 2021

Earning trust with well-researched content w/Stephanie O'Malley

Earning trust with well-researched content w/Stephanie O'Malley

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Show Notes

Stephanie O'Malley, Director of Marketing at Calero-MDSL talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about creating content that sales targets trust and value.

Highlights:

Using data and backing up claims to create content that your audience trusts
Having internal subject matters experts write content
Why so much content doesn’t engender trusts
Why having trustworthy content matters

Learn more about Calero-MDSL

Connect with Stephanie O'Malley on LinkedIn