Steve Hoechster, Director of Content & Communications at Stensul, talks with Jeremy about educating your audience on a problem they don't know they have.
Learn more about Stensul
Connect with Steve on LinkedIn
"Help them understand what they're doing takes too much time. It's too complicated. It's just too hard and it doesn't need to be."
"You don't wanna suggest to them that they don't know something or they don't know how to do something, right? You know, ignorance or lack of knowledge does not make you less intelligent, it just makes you less informed."
"Sometimes the best conversations involve challenge. If I put something forward to you, that challenges your thinking, I'm then expected to provide, for want of a better term, a logical argument to support my point of view."
The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com
Matt Morookian, Director of Marketing at apexanalytix talks with Jeremy about building a rock-solid content marketing team. Highlights: How Matt uses a game involving making up the plot of a movie as a team building exercise ...
Owen Ray, Director, Content Marketing at Invoca, talks with Jeremy about producing quality content when budgets are tight. Highlights: Topic: Creating quality content when budgets are tight Why it doesn't work to turn off the...
Susan Tormollen, VP Marketing at PlanHub , talks with Jeremy about tips for creating a "State of the Industry" report. Highlights: Why State of the Industry reports are such valuable types of content that deliver significant ...