July 1, 2021

Engaging prospects with simple, honest conversations w/ Grant Ray

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Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Grant Ray, VP of Marketing at Group14 Technologies, a battery materials company, about educating prospects through meaningful conversations.

Stuff we discuss:

  • Why it’s crucial to put the needs and interests of your audience first
  • The power of simple, honest conversations to engage decision makers
  • Why it’s important to not use “marketing” language and instead engage with prospects in language they understand and respond to
  • The importance of engaged listening 

Learn more about Group 14 Technologies

Connect with Grant on LinkedIn