Welcome to The B2B Content Show

Episodes

Feb. 1, 2024

What you can learn from dog training about training and leading peopl…

If you have a dog, you know that we tend to treat dogs like people. Furry, barking, chewing, slobbering people ... But you know what I mean. We know dogs aren't the same as people, but their behaviors and personalities …

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Jan. 30, 2024

Writing in your bosse's voice w/ Oleksii Klochai

I think most B2B marketers would agree that it's important for a company's leaders to be visible on social media, sharing ideas and stories. But most CEOs and other leaders don't have time to write articles and LinkedIn posts...

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Jan. 25, 2024

Crafting a great elevator pitch w/ Jarie Bolander

In our age of remote everything, the elevator pitch is a bit of an anachronism. When's the last time you pitched an idea in an elevator? But the concept is still relevant and important! If you're in marketing or sales, …

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Jan. 23, 2024

Re-examining the bottom of the funnel w/ Lashay Lewis & Tas Bober)

We're all familiar with The Funnel ... We know there's a top of the funnel, a middle, a bottom ... and everything in between. The top is where we just try to make prospects aware that we exist ... And …

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Jan. 18, 2024

How marketing can produce truly valuable leads w/ Quincy Johnson

One of the biggest sources of tension between marketing and sales is the quality of leads. From the point of view of sales, marketing qualified leads, or MQLs, are notoriously iffy, derived from people downloading gated conte...

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Jan. 16, 2024

Seeing marketing from a sales perspective w/ Joel Barker & Karl Stei…

In some very basic way. the purpose of marketing is to support sales. And so it stands to reason that the more marketers know about how sales actually works, the better. But marketers often have only a hazy understanding of …

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Jan. 11, 2024

Title( Nicholas Loise)

link1: linkedin.com/in/nicholasloise Link2: http://www.salesperformanceteam.com The B2B Content Show is brought to you by Connversa , helping busy CEOs and business owners create a month’s worth of difference-making video con...

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Jan. 9, 2024

How to become a speaker w/ Juli Lassow

Have you ever thought about getting into speaking? If so, then this episode is for you. J uli Lassow , an entrepreneur, founder of JHL Solutions , and a frequent speaker. We talk about how to get started with speaking, …

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Jan. 4, 2024

The value of importance of "buystander" personas w/Matthew Lewsadder

Buyer personas are a staple of any b2b marketing playbook, for obvious reasons. They give marketers a target to aim at and provide insight and guidelines for how to engage prospects and convert them into customers. The proble...

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Dec. 19, 2023

Using content with product user and lifecycle data Ashley Litzenberger

It stands to reason that the most effective content is content that's informed by data. Specifically, data about what customers value about a company's products and services. The better you design a piece of content to speak ...

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Dec. 12, 2023

How podcasting can boost personal growth w/ Bryan Huhn

Podcasting can be a great way to reach and engage an audience, create and repurpose a lot of content, and have meaningful conversations with people you want to get to know. But starting a podcast can ALSO be a powerful …

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Dec. 5, 2023

The art & science of interviewing

Interviewing is easy, right? You just ask a bunch of questions, record the answers, and that's it. Of course, if you're a regular listener or if you know me at all, you know that's not true. Interviewing at a high …

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Nov. 28, 2023

Building a website yourself vs. hiring a pro w/ Niki Clark

4 years ago, when I started Connversa, I built a website using Wix, the drag and drop DIY website platform. But I felt a little weird about it, because I had it in my head that REAL websites are built …

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Nov. 21, 2023

The keys to producing better case studies w/ Emily Amos

We all know that case studies are among the most useful kind of content any B2B company can have. According to the 2023 SaaS Marketing Case Studies report, from Uplift Content, SaaS marketers ranked case studies as the most v...

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Nov. 14, 2023

Is your content an empty Trojan Horse? w/ Dale Harrison

The basic idea of content marketing is to publish stuff that's not all about your products and services but instead about your audience, their problems and pain points. At this same time, though, content DOES need to point to...

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Nov. 7, 2023

Creating content that differentiates w/ Adam Robinson

We create content with the aim of standing out and showing our audience how we're difference and valuable. But given the volume of content being published every day, that's hard to do. There's no secret silver bullet to solvi...

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Oct. 31, 2023

What most entrepreneurs get WRONG about building a website w/ Luke Ne…

So, you have an idea for what you're sure will be a killer new business. The first thing you should do is build a website, right? I mean, how else will people be able to find you? Sure, there's still …

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Oct. 26, 2023

Why demand gen matters more than lead gen W/ Deanna Shimota

Demand gen. Lead gen. What do these terms mean, what's the difference, and which is more important for B2B marketers? In this episode, ⁠Deanna Shimota⁠ , founder and CEO of ⁠Growth Mode Marketing⁠ , talks about why b2b market...

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Oct. 24, 2023

Mitigating the risks of generative AIw/ Susan Peich

ChatGPT has taken the world of marketing by storm, for better and for worse. And by worse, I'm referring to all sorts of questions about privacy and the accuracy of information, intellectual property rights, deep fake technol...

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Oct. 19, 2023

The problem with "hooks" in copywriting w/ Derek Pollard

One of the tenets of good copywriting is that you must have a strong "hook." Something to grab the reader's attention and keep them reading. At least, that's advice you commonly hear. But what is a "hook", exactly, and is …

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Oct. 17, 2023

Marketing when your company pivots to profitable growth w/ Mitch Solw…

Back in the good old days, when interest rates were super low and money was cheap, most tech startups were in full-on growth mode, using all that sweet sweet VC money to grab as much market share as possible and …

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Oct. 12, 2023

What is product-led growth? w/ Steve LaChance

Once upon a time, in the olden days, sales held the key to b2b growth. If buyers wanted to learn about a product or service, they had little choice but to talk to a salesperson and hope for the best. …

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Oct. 10, 2023

Best marketing use cases for generative AI w/ Brad Smith

There was a lot of hype around generative AI when ChatGPT debuted, how it was going to replace human writers and so on. But now that the dust has settled a bit, I think there's a growing consensus that AI …

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Oct. 5, 2023

What most B2B marketers don't get about YouTube w/ Ben and Matt Tompk…

YouTube is a mysterious beast. At least, it is to me. It's one of the world's most powerful search engines, yet the vast majority of videos get very little engagement. Which might be just a little concerning if you spend …

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