Episodes

Feb. 1, 2023

Podcasting as a marketing strategy w/ Mark Emond

Mark Emond, Founder and Executive Chair at Demand Spring, talks with Jeremy about podcasting as a marketing strategy Highlights: How podcast content stirs conversation among your audience How podcasting can feature the people...

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Jan. 31, 2023

Proving the value of B2B content marketing w/ Lora Osborn

Lora Osborn, Director of Marketing at Sentera, talks with Jeremy about proving the value of B2B content marketing. Highlights: The problem with trying to tie marketing to revenue How and why Lora built marketing attribution m...

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Jan. 31, 2023

The challenge of attribution in B2B content marketing w/ Matt Bettis

Matt Bettis, Director of Marketing at Brightree, talks with Jeremy about the challenge of attribution in B2B content marketing. Highlights: Why attribution is often such a big challenge for b2b content marketers Using correla...

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Jan. 26, 2023

Working with subject matter experts to get content for powerful story…

Kelly Stewart, Content Marketing Director,at Apprentice.io talks with Jeremy about working with subject matter experts to get content for powerful storytelling. Highlights: How Kelly cultivated strong working relationships wi...

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Jan. 25, 2023

How to leverage content to expand your marketing presence within exis…

Tom Kuhr, Chief Marketing Officer at Greenfly, talks with Jeremy about how to leverage content to expand your marketing presence within existing enterprise accounts Highlights: How to use personas to identify the challenges y...

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Jan. 24, 2023

The art & science of B2B storytelling w/ Sarah Beldo

Sarah Beldo, Head of Content Marketing and Communications at Sanity.io , talks with Jeremy about the art & science of B2B storytelling Highlights: Defining B2B storytelling: Creating a narrative that helps people connect with...

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Jan. 19, 2023

What content marketers can learn from journalists w/ Nick Lioudis

Nick Lioudis, Senior Content Marketing Professional, talks with Jeremy about what content marketers can learn from journalism. Highlights: Journalism storytelling techniques that marketers can use to keep audiences engaged Fo...

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Jan. 18, 2023

What B2B content marketers can learn from musicians w/ Alex Kelly

Alex Kelly, Director of Digital Marketing at Ceros, talks with Jeremy about what B2B content marketers can learn from musicians. Highlights: How studying music helps Alex balance the creative and analytics elements of content...

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Jan. 17, 2023

Creating content aimed at enterprises w/ Cynthia Stephens

Cynthia Stephens, Vice President of Marketing at Advisor360°, talks with Jeremy about creating content aimed at enterprises. Highlights: Three things that set marketing to enterprises apart from marketing to small accounts: p...

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Jan. 11, 2023

Strategies for finding the best and more valuable keywords w/ Nic Str…

Nic Straut, SEO Lead/Content Creation Manager at NorthOne, talks with Jeremy about strategies for finding the best and more valuable keywords. Highlights: Why keyword stuffing no longer works to generate website traffic Searc...

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Jan. 10, 2023

Creating late-funnel content w/ Rusty Bishop

Rusty Bishop, Chief Marketing Officer at Bigtincan, talks with Jeremy about creating late-funnel content. Highlights: Topic: Creating late-funnel content What works and what doesn't in late-funnel content creation Marketing a...

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Jan. 9, 2023

The value of talking 1 on 1 with prospects

Pam Smith, Chief Marketing Officer at Globality, talks with Jeremy about the value of talking 1 on 1 with prospects. Highlights: How talking with prospects helps you understand how they think Why it's important to hear how pr...

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Jan. 5, 2023

The value of publishing data-driven industry reports w/ Cynthia Wakef…

Cynthia Wakeford, Head of Content, Brand, and Public Relations at GoodTime, talks with Jeremy about the value and power of data driven reports. Highlights: Why audiences tend to find data-driven reports so valuable and intere...

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Jan. 4, 2023

Humanizing a highly technical topic w/ Ryan Raiker

Ryan Raiker, Vice President of Marketing at AYR, talks with Jeremy about humanizing a highly technical/scary topic. Highlights: Why the company changed its name from Singularity Systems to AYR (Are You Ready) Tips for develop...

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Jan. 3, 2023

Building a framework for measuring content marketing ROI w/ Dan Lawre…

Dan Lawrence, Head of Growth Marketing at Wrk, talks with Jeremy about building a framework for testing content. Highlights: Defining "growth marketing," i.e. using data to pinpoint what's working and to keep improving conten...

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Dec. 29, 2022

TikTok, AR, VR, Twitter Spaces, and other emerging content types w/ K…

Kelly Johnson, Sr Director of Content Strategy and Web Strategy at Lever, talks with Jeremy about the promises and perils for B2B marketers of investing time and resources in emerging content types, including TikTok, augmente...

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Dec. 28, 2022

Getting prospects to see your vision of what's possible w/ Martin Mor…

Martin Morzynski, SVP of Marketing at StreetLight talks with Jeremy about getting customers to see your vision of what's possible. Highlights: The importance of approaching marketing from an educational standpoint when introd...

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Dec. 27, 2022

Creating a marketing strategy in a multi-brand context w/ Tom Flierl

Tom Flierl, Vice President of Sales and Marketing at Amla Commerce, talks with Jeremy about creating a content marketing strategy in a multi-brand context. Highlights: Strategies for managing marketing for two brands simultan...

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Dec. 22, 2022

Producing content that moves the needle w/ Cory Factor

Cory Factor, President of Sportsdigita, talks with Jeremy about creating content that moves the needle. Highlights: How to create a content strategy that nudges buyers towards taking a leap and talking to a sales rep The impo...

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Dec. 21, 2022

Email Personalization - Show Me You Know Me w/ Chip House

Chip House, Chief Marketing Officer at Insightly, talks with Jeremy about Email Personalization - Show Me You Know Me Highlights: The idea behind "show me you know me" in email outreach The difference between authentic and in...

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Dec. 20, 2022

Taking an empathetic approach to working with channel partners w/ Edd…

Eddie Saunders Jr, Head of Demand Gen at Flex Machine Tools talks with Jeremy about taking an empathetic approach to working with channel partners. Highlights: The importance of using an empathetic approach in content creatio...

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Dec. 15, 2022

How to get the most value from guesting on podcasts w/ Nick Day

Nick Day, VP of Sales & Marketing at Roundtable Learning, talks with Jeremy about the value of guesting on podcasts. Highlights: How to find podcasts that are a good fit for you How to pitch yourself as a podcast guest …

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Dec. 14, 2022

Strategies for marketing to marketers w/ Jasper Radeke

Jasper Radeke, VP of Marketing at Pixis, talks with Jeremy about the best strategies for marketing to marketers Highlights: The challenges of marketing to people who know all the marketing techniques What NOT to do when marke...

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Dec. 13, 2022

Creating compelling interactive content experiences w/ Matthew Kaplan

Matthew Kaplan, Senior Content Marketing Manager at Moloco, talks with Jeremy about creating compelling interactive content experiences. Highlights: The value of interactive content experiences Examples of how to create inter...

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