Episodes

Eric Stockton, VP of Demand Gen at Constant Contact, and host of their new podcast, The Revenue Marketing Show, talks with Jeremy about where sales and marketing intersect. Highlights: Why and how incentivizing the wrong outc...

Fraser Wilson, Director of Mattering and Impact at AnywhereWorks, talks with Jeremy about the importance of human connection for businesses. Highlights: Why AnywhereWorks launched the "People Not Bots" pledge The importance o...

Stacey Wisnewski, Sr Director of Marketing at After, Inc., talks with Jeremy about the value of e-books. Highlights: The art & science behind writing an e-book Why ebook layout and design are important The pros and cons of ga...

Josh Feldman, Director of Marketing at MVPindex, talks with Jeremy about presenting data to make it more engaging and impactful. Highlights: "Dynamic reports" - what they are and how they work Strategies for presenting data u...

Lisa Hill, VP of Marketing at Resilience, talks with Jeremy about developing relationships with clients. Highlights: How Lisa develops relationships with brokers Why being transparent and displaying humility is essential to d...

Caitlin Abejon, VP of Marketing & Customer Experince at AIKON, talks with Jeremy about becoming a marketing leader at a small startup. Highlights: The advantages of leading marketing at a small startup--more agile, easier to ...

Anthony Ostrowski, VP of Growth at Yardstik, talks with Jeremy about developing audience engagement. Highlights: Why Anthony has made the transition from sales to audience engagement and attracting customers Why it is importa...

Andrew Doberstein, VP of Marketing at ClearMix, talks with Jeremy about qualifying certain personas. Highlights: What it means to overshoot a persona Green and Red flags of certain personas Ways to figure out if a persona is ...

Liv Anderman, VP of Marketing at Findem, talks with Jeremy about differentiation in an over-saturated market. Highlights: How Findem positions themselves to stand out in the crowded talent acquisition industry The importance ...

Greg Malacane, VP of Marketing & Customer Success at Endowance Solutions, talks with Jeremy about gaining brand recognition through LinkedIn. Highlights: Why Greg chooses LinkedIn to bolster brand recognition The relative val...

Andy Smith, VP Marketing at Power Reviews, talks with Jeremy about allocating marketing budget. Highlights: Allocating marketing spend on new business vs. existing customers Measuring marketing spend ROI on revenue and demo r...

Laura Russell, VP of Marketing at Adlucent, talks with Jeremy about sales-marketing alignment. Highlights: How Laura defines "alignment" How creating commitment across stakeholders results in alignment Roles that sales can pl...

Steve Cummins, VP of Marketing at AirTame, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about creating a marketing team. Highlights: Steve's strategy to build a marketing team to create an ideal cult...

JoeMatar, VP of Marketing at Brazen, talks with Jeremy about the powerful marketing value of B2B podcasting. Highlights: The role the company's podcast, Talent on the Rise, plays in it's marketing strategy How podcasting has ...

Jay Jablonski, VP of Applied Marketing at Lead to Market LLC, talks with Jeremy about competitive analysis. Highlights: How to maximize competitor analysis ROI Competitor analysis strategy Buying competitor analysis vs doing ...

Roger Lee, CMO at General Assembly, talks with Jeremy about thought leadership. Highlights: How Roger creates thought leadership that is leading and not just following How much thought leadership needs to be creative and ente...

Rachel Iannarino, VP of Marketing & Client Experience at Baesman, talks with Jeremy about the collaboration between the sales team and the marketing team. Highlights: How Rachel ensures that her team properly engages with the...

Matt Sickler, Head of Demand Generation & North America Marketing at Linnworks, talks with Jeremy about building a modern marketing function. Highlights: Matt's bottom up and top down modern marketing function Skills to look ...

Helen Piña, VP of Marketing at White Cup, talks with Jeremy about sincere marketing. Highlights: What sincere marketing means An example of Helena's sincere marketing strategy What does not work with sincere marketing Learn m...

Jack Thurston, VP of Marketing at ButcherJoseph & Co., talks with Jeremy about B2B Facebook marketing. Highlights: How Jack leverages Facebook to engage prospects How NOT to engage B2B prospects on Facebook Learn more about B...

Greg Hooven, President at MarketReach, and Rod Griffith, Chief Client Officer & Co-founder at MarketReach, talk with Jeremy about the value of marketing. Highlights: Some common misconceptions about marketing How to sell tech...

Sabrina Zahn, Senior VP of Marketing at FLASH, talks with Jeremy about original customer research. Highlights: Doing original customer research at FLASH to gain insight into their market How customer research has helped Sabri...

Chris Beall, CEO at ConnectAndSell, talks with Jeremy about the art & science of cold calling. Highlights: Using "tactical empathy" forcold calling How to gain someone's trust in a cold call How Chris's strategy works in prac...

Sabrina Zahn, Senior VP of Marketing at FLASH, talks with Jeremy about original customer research. Highlights: Doing original customer research at FLASH to gain insight into their market How customer research has helped Sabri...