Episodes

Have you ever spent a lot of time trying to solve a problem, and you just can't figure it out, so you give up and maybe take a break to clear your head ... And then, when you're not really …

If you're the founder or head of marketing a b2b startup, you might see building a presence on Instagram and TikTok as a waste of time. If your audience isn't active on those platforms ... or if you're not sure …

As a b2b marketer in 2023, is it better to play it safe and not take risks ... Or to be bold and adventurous and break new ground? I'm guessing that most of our listeners, as well as b2b marketers …

SEO is always changing. From its earliest days, when SEO first became a thing, it was never static. But now, with ChatGPT technology increasingly being built into search engines, we're at an inflection point with SEO. As it b...

Thought leadership and content marketing are often lumped into the same category. But they're not the same thing. You might say that thought leadership is a type of content marketing, but it's a very particular type, and prod...

One of the biggest issues in b2b content marketing is ROI. Specifically, attributing revenue growth to to all the blog posts, videos, ebooks and other pieces of content you publish. It's hard, even damn near impossible, to dr...

There been a lot of turmoil surrounding the company formerly known as Twitter, now called X. And apparently, at least some B2B brands have left the platform. If you run marketing at one of those companies, or your company is …

I'm a gen Xer. When I was in the bloom of youth, being gen X was as cool as it got. But now, of course, it's been a long time since my generation has been surpassed in the coolness department …

We can all agree that the best content strategy is one that aligns with your growth strategy. After all, you're not creating content just for the hell of it. It's a means to an end--the end being to get the …

B2B content marketing has been going strong for a while now. In fact, it's become so dominant that even before ChatGPT, there was a prevailing sense that there's TOO MUCH CONTENT! Now, with generative AI enabling every conten...

One of the best things you can do to create original content is to base it on original research. Which is, of course, easier said than done! It's not just a matter of time and money, although both are factors. …

Something I've realized recently is that I've turned into an old fogey. The fact that I just used the term "old fogey" is one sign of that! What I mean is that I'm old enough that I look at younger …

There's a lot that goes into being a great podcast host. And there's ALSO a lot that goes into being a great podcast guest! Sure, you can just show up and wing it; some people are good at that. But …

I'm a big advocate for podcasting as a marketing channel, as you know. But I know that it can be a big lift for companies to get a show up and running and to build an audience. Podcasting is especially …

SEO makes me feel a little guilty. Because I know it's important and that I probably should being doing a better job on SEO. Part of my problem, I think, is that when I have looked into SEO, it feels …

If you had to rank content types from most valuable to least, you'd probably put video right at the top, or at least near the top. That's what most of the surveys and state of the industry reports say, anyhow. …

We've talked many times on the show about the value of podcasting as a content marketing strategy. A big part of the value is using a podcast as a way to get to know people who can help you grow …

If you're a content marketer, you probably know the name Rand Fishkin. He's founder of Spark Toro, and basically a go-to source for innovative ways of thinking about and doing content marketing. Anyhow, Rand published a blog ...

Thinking "outside the box" can be a double edged sword. (Two metaphors packed into a single short sentence; not too shabby, eh?) Done well, defying convention can help you stand out. But thinking TOO FAR outside the box can m...

We all know that sales-marketing alignment is crucial. Yet for many companies it's hard to get those groups aligned. Because ... It's all too easy for marketers to get trapped inside the marketing bubble and lose sight of the...

We all know that business communities are the bomb, right? Joining the right community can offer value in so many ways: -connecting with like-minded people -getting help with pressing problems -satisfying the need for human c...

Anyone can call themselves a writer. But really strong, professional writers are far and few between. And not so easy to find. What separates the pros from the pretenders? Fluid, mistake-free writing is part of it. But that's...

Content marketers often tend to think of themselves as creators. Creative types of who good with words, good with images and video and audio, and take pride in keeping content and social channels filled with well written, wel...

Is your content "human"? Does it connect with your audience on a "human level"? What does that even mean? In the age of generative AI, the answers to these questions are more important than ever. B2B buyers are people, after …