Welcome to The B2B Content Show

Episodes

May 19, 2023

Building a distribution first content model w/ Justin Simon

In this episode of The B2B Content Show, Jeremy Shere talks to Justin Simon. During the conversation, Justin explains what it means to prioritize distribution first in content creation, and the importance of understanding the...

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May 18, 2023

What content marketers can learn from sales strategists w/Luis Baez

On this episode of The B2B Content Show Jeremy and Luis Baez, Global Director of Revenue Enablement at Deputy talk about what content marketers can learn from sales strategists and vice versa. Highlights: The most important e...

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May 12, 2023

The impact of AI & SEO Content Marketing w/Ulf Lonegren

In this episode of The B2B Content Show, host Jeremy Shere is joined by Ulf Lonegren, Partner & Co-Founder of Roketto, a company that helps B2B companies grow through content marketing. In this episode, Jeremy and Ulf explore...

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May 11, 2023

Making B2B marketing more fun w/Vasudha Badri-Paul

This episode of The B2B Content Show features Vasudha Badri-Paul, Vice President of B2B Marketing and Developer Ecosystem at Digital API Craft. Jeremy Sheer speaks with Vasudha about why B2B marketing is seen as less creative...

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May 9, 2023

B2B Content Marketing in the metaverse w/ Samantha Lerner

In this episode of The B2B Content Show, Jeremy Shere interviews Samantha Lerner, Director of Marketing at Obsess, a platform that enables brands to create immersive and engaging virtual stores. Samantha explains how Obsess h...

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May 4, 2023

Tips for repurposing content w/ Melanie Deziel

In this episode, host Jeremy Shere talks with Melanie Diezel, Chief Content Officer at StoryFuel and author of Prove It: Exactly How Modern Marketers Earn Trust. They discuss repurposing content in the B2B world and the impor...

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May 3, 2023

Building a relationship with your audience through content w/ Lauren …

On this episode of The B2B Content Show, Jeremy Shere is joined by Lauren McCullough, VP of Marketing at Bizzabo, an in-person and virtual event management platform. Lauren shares her strategy for developing relationships wit...

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May 2, 2023

Content is your edge w/ Mo Shehu

On this episode of The B2B Content Show, host Jeremy Shere talks with Mo Shehu, founder and content lead at Column, about how content can give you an edge and help you stand out. Mo talks about his motto of …

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April 27, 2023

Tips for getting the most our of your content marketing team during e…

In this episode of The B2B Content Show, Jeremy Shere speaks with Marissa Incitti, Associate Director of Content at Feedvisor, an AI optimization and intelligence platform for large sellers and brands on Amazon. Marissa share...

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April 26, 2023

Tips for using journalistic techniques to create better thought leade…

On this episode of The B2B Content Show host Jeremy Shere talks with Chloe Thompson, Head of Global Content Strategy and Thought Leadership at Reward Gateway. Chloe shares her insights on how to create better thought leadersh...

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April 25, 2023

Advantages of being a small content marketing team w/ Haralds Garbran…

In this episode of The B2B Content Show, Jeremy Shere interviews Haralds Gabrans Zukovs, Head of Marketing at Credo Lab. Haralds shares his insights on competing with small marketing budgets and teams and outlines strategies ...

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April 20, 2023

How to measure your success w/ Annika Bjorkholm

On this episode of The B2B Content Show, Jeremy Sheer is joined by Annika Bjorkholm, CMO of SwipeGuide. Annika and Jeremy discussed the importance of measuring ROI for content marketing, and Annika provided five pieces of adv...

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April 19, 2023

B2B Podcasting w/ Jennifer Tribe

On this episode of The B2B Content Show Jennifer Tribe, Director of Content at Syncro,and host Jeremy Shere discuss the launch of Syncro's new podcast. Jennifer shares her experience on industry research, her unique approach ...

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April 18, 2023

The value of getting strategy, produce, and marketing teams learning …

On this episode, Jeremy interviews Tom O'Malley, Founder and CEO of Current, an open source knowledge platform. Tom explains what fresh knowledge is and why it is so important in the modern world. They discuss the importance ...

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April 13, 2023

How to build a high-performing content cluster and avoid pitfalls w/ …

In this episode of The B2B Content Show, host Jeremy Shere and Stacy Willis, Senior Vice President of Marketing at Playwire talk about getting the most value from content clusters and how Playwire uses them to understand and ...

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April 12, 2023

Creating next level thought leadership content w/ Patricia Christians…

In this episode of The B2B Content Show, Jeremy Shere speaks with Patricia Christiansen, about how to create next level thought leadership content by demonstrating organization's expertise while also positioning the value tha...

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April 11, 2023

How to leverage costumer support as a marketer w/RC Victorino

In this episode of The B2B Content Show, Jeremy Shere talks to RC Victorino, Senior Manager of Content Marketing at Density. RC talks about how and why he and his content marketing team partner with customer support. Highligh...

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April 6, 2023

Using generative AI to create "authentic" content

In this episode, host Jeremy Shere talks with Jeff Haws, Director of Content Marketing at Emplifi about AI and how it is playing an increasingly significant role in B2B content marketing. The episode revolves around how AI ca...

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April 5, 2023

Why B2B brands should publish content like a media company w/Adam Kra…

In this episode of The B2B Content Show, host Jeremy Shere speaks to Adam Kranitz, about publishing content like a media organization. He explains that marketers have found that traditional advertising is getting harder to tr...

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April 4, 2023

How to align content marketing with sales and other functions to mana…

In this episode of The B2B Content Show, host Jeremy Shere talks with Claudia Dorego, Content Marketing Manager at Irwin, about managing content expectations. Claudia shares her experience in aligning sales and marketing prio...

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March 30, 2023

The marketing value of thinking like a media company w/Jonathan Paul

On this episode of The B2B Content Show, host Jeremy Shere is joined by Jonathan Paul, Senior Director of Content and Communications at Vena. Together they discuss the marketing value of thinking like a media company, the imp...

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March 29, 2023

Level up your LinkedIn marketing strategy w/ Alex Boyd

On this episode of The B2B Content Show guest Alex Boyd, Founder of RevenueZen discuss how to make the most of LinkedIn, the importance of demonstrating your credibility through your content and how to track the attribution f...

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March 28, 2023

Leveling your marketing strategy using interactive content w/ Giusepp…

On this episode, host Jeremy Shere is joined by Giuseppe Caltabiano, VP of Marketing at Rock Content, to discuss interactive content. Giuseppe explains what interactive content is, the benefits it offers, and how it differs f...

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March 23, 2023

Rebuilding your marketing tech stack w/ Rebecca Rozakis

On this episode of The B2B Content Show, Jeremy Shere was joined by Rebecca Rozakis , Senior Director of Marketing at AnyClip. Rebecca shares her experience on rebuilding an entire marketing tech stack and the challenges she ...

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