In this episode of The B2B Content Show, Jeremy Shere talks to Justin Simon. During the conversation, Justin explains what it means to prioritize distribution first in content creation, and the importance of understanding the...
On this episode of The B2B Content Show Jeremy and Luis Baez, Global Director of Revenue Enablement at Deputy talk about what content marketers can learn from sales strategists and vice versa. Highlights: The most important e...
In this episode of The B2B Content Show, host Jeremy Shere is joined by Ulf Lonegren, Partner & Co-Founder of Roketto, a company that helps B2B companies grow through content marketing. In this episode, Jeremy and Ulf explore...
This episode of The B2B Content Show features Vasudha Badri-Paul, Vice President of B2B Marketing and Developer Ecosystem at Digital API Craft. Jeremy Sheer speaks with Vasudha about why B2B marketing is seen as less creative...
In this episode of The B2B Content Show, Jeremy Shere interviews Samantha Lerner, Director of Marketing at Obsess, a platform that enables brands to create immersive and engaging virtual stores. Samantha explains how Obsess h...
In this episode, host Jeremy Shere talks with Melanie Diezel, Chief Content Officer at StoryFuel and author of Prove It: Exactly How Modern Marketers Earn Trust. They discuss repurposing content in the B2B world and the impor...
On this episode of The B2B Content Show, Jeremy Shere is joined by Lauren McCullough, VP of Marketing at Bizzabo, an in-person and virtual event management platform. Lauren shares her strategy for developing relationships wit...
On this episode of The B2B Content Show, host Jeremy Shere talks with Mo Shehu, founder and content lead at Column, about how content can give you an edge and help you stand out. Mo talks about his motto of …
In this episode of The B2B Content Show, Jeremy Shere speaks with Marissa Incitti, Associate Director of Content at Feedvisor, an AI optimization and intelligence platform for large sellers and brands on Amazon. Marissa share...
On this episode of The B2B Content Show host Jeremy Shere talks with Chloe Thompson, Head of Global Content Strategy and Thought Leadership at Reward Gateway. Chloe shares her insights on how to create better thought leadersh...
In this episode of The B2B Content Show, Jeremy Shere interviews Haralds Gabrans Zukovs, Head of Marketing at Credo Lab. Haralds shares his insights on competing with small marketing budgets and teams and outlines strategies ...
On this episode of The B2B Content Show, Jeremy Sheer is joined by Annika Bjorkholm, CMO of SwipeGuide. Annika and Jeremy discussed the importance of measuring ROI for content marketing, and Annika provided five pieces of adv...
On this episode of The B2B Content Show Jennifer Tribe, Director of Content at Syncro,and host Jeremy Shere discuss the launch of Syncro's new podcast. Jennifer shares her experience on industry research, her unique approach ...
On this episode, Jeremy interviews Tom O'Malley, Founder and CEO of Current, an open source knowledge platform. Tom explains what fresh knowledge is and why it is so important in the modern world. They discuss the importance ...
In this episode of The B2B Content Show, host Jeremy Shere and Stacy Willis, Senior Vice President of Marketing at Playwire talk about getting the most value from content clusters and how Playwire uses them to understand and ...
In this episode of The B2B Content Show, Jeremy Shere speaks with Patricia Christiansen, about how to create next level thought leadership content by demonstrating organization's expertise while also positioning the value tha...
In this episode of The B2B Content Show, Jeremy Shere talks to RC Victorino, Senior Manager of Content Marketing at Density. RC talks about how and why he and his content marketing team partner with customer support. Highligh...
In this episode, host Jeremy Shere talks with Jeff Haws, Director of Content Marketing at Emplifi about AI and how it is playing an increasingly significant role in B2B content marketing. The episode revolves around how AI ca...
In this episode of The B2B Content Show, host Jeremy Shere speaks to Adam Kranitz, about publishing content like a media organization. He explains that marketers have found that traditional advertising is getting harder to tr...
In this episode of The B2B Content Show, host Jeremy Shere talks with Claudia Dorego, Content Marketing Manager at Irwin, about managing content expectations. Claudia shares her experience in aligning sales and marketing prio...
On this episode of The B2B Content Show, host Jeremy Shere is joined by Jonathan Paul, Senior Director of Content and Communications at Vena. Together they discuss the marketing value of thinking like a media company, the imp...
On this episode of The B2B Content Show guest Alex Boyd, Founder of RevenueZen discuss how to make the most of LinkedIn, the importance of demonstrating your credibility through your content and how to track the attribution f...
On this episode, host Jeremy Shere is joined by Giuseppe Caltabiano, VP of Marketing at Rock Content, to discuss interactive content. Giuseppe explains what interactive content is, the benefits it offers, and how it differs f...
On this episode of The B2B Content Show, Jeremy Shere was joined by Rebecca Rozakis , Senior Director of Marketing at AnyClip. Rebecca shares her experience on rebuilding an entire marketing tech stack and the challenges she ...