Episodes

Chuck Moxley, Global Head of Marketing at Blue Triangle, talks with Jeremy about creating a strategic narrative. Highlights: What "strategic narrative" means The value of a strategic narrative for defining your company's stor...

John Perry, VP of Marketing & Communications at AutoGrid, talks with Jeremy about creating courageous content. Highlights: The benefits of creating courageous content Why people are afraid to take a chances with content Strat...

Courtney Roe, Director of Content Strategy at Acquia, talks with Jeremy about doing a content audit. Highlights: What a content audit includes Why company buy-in is necessary for a content audit Important team members to incl...

Jason Cardillo, VP of Experience and Digital Marketing at Emplifi, talks with Jeremy about managing a merger of teams as a marketing leader. Highlights: Why it's important to keep roles and priorities clear during a merger Ho...

Per Ohstrom, Partner and fractional CMO at Chief Outsiders, talks with Jeremy about developing customer personas. Highlights: Why customer personas are important Strategies for developing accurate customer personas Assembling...

Christina Minshull, Global Head of Marketing & Design at Stocksy, talks with Jeremy about launching a global social strategy. Highlights: Why you should go where your audience already is and not try to pull them to other chan...

Erika Childers, Director of Content & Brand at Tackle.io, talks with Jeremy about building a category narrative. Highlights: What building a category narrative entails How category narrative compares to thought leadership Why...

Tania German, Director of Marketing at seoClarity, talks with Jeremy about avoiding content chaos. Highlights: What creating content with unique value actually means Leveraging your company's expertise to avoid content chaos ...

Jim Hopkins, Revenue Architect at Winning by Design, talks with Jeremy about why gating content isn't working. Highlights: Reasons gating content is not effective Going for quality over quantity in lead generation How to know...

Rish Bhandari, Founder and CEO of Content Beta, talks with Jeremy about strategies for creating video content across the funnel. SEND FULL VIDEO Highlights: Why a company spokesperson can add value to top of funnel content Wh...

Jack Foster, VP of Marketing at WorkRamp, talks with Jeremy about discovering your unique content voice. Highlights: Combining your mission with the voices of your customers to create your unique voice Melding content ideas w...

Lori Stout, VP of Marketing at PAR Technology, talks with Jeremy about using quarterly themes to organize content development. Highlights: How creating quarterly themes helps organize content teams The importance of flexibili...

Navid Jafari, Vice President of Marketing and Communications at PeerNova, talks with Jeremy about using podcasting as a marketing channel. Highlights: What makes podcasting different from other content channels How to define ...

Kellie Walenciak, Head of Global Marketing & Communications at Televerde, talks with Jeremy about fusing your content marketing strategy with your company's mission. Highlights: How including your purpose in your marketing st...

Jacob Warren, Head of Marketing at Waratek, talks with Jeremy about creating awareness of a problem to create demand for your product. Highlights: Why it is important to have a strong grasp on who your target audience is How ...

Pam Didner, a B2B marketing consultant, producer and writer, talks with Jeremy about scaling content across different regions. Highlights: What scaling content across regions actually means When to simply translate content an...

Sydney Fenkell, Head Of Marketing Communications at Proscia, talks with Jeremy about what content marketing teams can learn from other communications functions. Highlights: How marketers can work with internal comms to develo...

Jodi Cachey, VP of Content Strategy & Growth Marketing at Mediafly, talks with Jeremy about how content marketing adds value to companies navigating tough economic times. Highlights: The role marketers play in keeping compani...

Oliver Gelles, Chief Marketing Officer at OrthoFi, talks with Jeremy about sharing data and information as a content marketing strategy. Highlights: How sharing data can establish your company as an authority in your space Ho...

Brandon Moore, Director of Content Marketing at Vendasta, talks with Jeremy about creating a content production playbook. Highlights: What a content production playbook includes What uses a content production playbook has for...

Steve Keifer, Vice President of Marketing at Ordway, talks with Jeremy about applying the red ocean, blue ocean strategy to content production. Highlights: What red ocean, blue ocean means in relationship to content The best ...

Matty de Castro, VP of Growth & Operations at VidMob, talks with Jeremy about the concept of intelligent creative. Highlights: What "intelligent creative" means and why it matters What impact intelligent creative will have on...

Jaclyn Robinson, Senior Manager of Content Marketing at Crunchbase, talks with Jeremy about turning your audience into content creators. Highlights: How to build an "external content engine" that empowers your audience to cre...

Mary Gilbert, CMO at Folloze, talks with Jeremy about the role of buyer experience in content strategy. Highlights: How the relationship between the experience engine and content engine drives a rich buyer journey Different c...