Episodes

David Markowitz, Director of Product Marketing at Stord, talks with Jeremy about creative uses of video in case studies. Highlights: Why modernizing case studies using video can make them more digestible How to effectively pl...

Roxie Elliott, Director of Content Marketing at DigitalOcean, talks with Jeremy about conducting research to create better content. Highlights: The value original research adds to creating more interesting content How researc...

Steve Hoechster, Director of Content & Communications at Stensul, talks with Jeremy about educating your audience on a problem they don't know they have. Highlights: Strategies for educating your market on a problem they need...

Caroline Dunn, Vice President of Marketing at Wahsega, talks with Jeremy about video marketing strategies. Highlights: Reasons people perceive video marketing as daunting Simple first steps for producing video content in-hous...

Emma Calderon, Senior Director of Communications and Content Marketing at Qualified, talks with Jeremy about B2B podcasting strategies. Highlights: Strategies for producing and maintaining podcasts Creating podcasts that are ...

Jessica Vose, Vice President of Growth Marketing at Zimperium, talks with Jeremy about devising a content strategy. Highlights: Why you should complete a gap analysis to build the foundation of your content strategy How to de...

Bridget Bell, VP of Communications at IronNet, talks with Jeremy about creating content conversation tracks. Highlights: What a "conversation track" is How conversations tracks can enhance your content marketing strategy Find...

Fahad Muhammad, VP of Marketing at Daylight, talks with Jeremy about creating a vibrant content experience. Highlights: Why "content experience" matters for cutting through the noise and getting traction with your audience Th...

Kristin Dorsey, VP of Marketing at Linc, talks with Jeremy about creating a go-to informational source for your audience. Highlights: Why creating a customer experience resource is important for any company in any industry Ho...

Jaz Fulton, Global Director of Content and Demand Generation at Whispir, talks with Jeremy about putting together a strong content team. Highlights: What qualities to look for when building your team How to empower your team ...

Sarah Frazier, Head of Content Marketing at CyberGRX, talks with Jeremy about creating a "content experience". Highlights: How to construct a successful "content experience" Incorporating new and revitalized content into your...

Allison Jones, VP of Marketing at Raintree Systems, talks with Jeremy about building out your marketing tech infrastructure. Highlights: Assessing your tech stack needs when joining an established organization with little to ...

Tim McLain, Marketing Director at Commio, talks with Jeremy about putting together an effective marketing tech stack. Highlights: How to get a sense of what platforms and apps you need when starting out Tips for efficiently i...

Sharon Rusinowitz, Director of Content Marketing at ChartHop, talks with Jeremy about producing evocative content. Highlights: What it means to create content that evokes emotion Why evocative B2B content is worth producing H...

Karen Scates, Director of Content Marketing at SoundHound, talks with Jeremy about the role of content marketers during a rebrand. Highlights: How content marketers can contribute to a rebrand by basing messaging on data The ...

Katia Carpio, Marketing Director at Visionary Eye Doctors, talks with Jeremy about how she uses podcasting to educate and engage patients and bolster patient retention. Highlights: Effectively combining emotion and facts to c...

Jon Gitlin, Senior Content Marketing Manager at Workato, talks with Jeremy about creating content about a subject you don't have a strong background in. Highlights: Tips for finding the right people to educate you on pretty m...

Scott Strickler, Director of Marketing at ISG Technology, talks with Jeremy about evolving content marketing strategies. Highlights: How content fatigue plays a role in changing strategy Creating quality content over quantity...

Sean McCarron, VP of Marketing at LeaseLock, talks with Jeremy about writing worthwhile long-form content. Highlights: How producing long-form content can positively impact the sales cycle Avoiding fluff in long-form content ...

Angella Nguyen, VP of Marketing at Nice Healthcare, talks with Jeremy about creating a strong brand mission. Highlights: Tips for highlighting your brand's mission in your messaging Why buy-in from leadership is so crucial fo...

Fara Rosenzweig, Head of Content Marketing at WorkRamp, talks with Jeremy about ways to differentiate content. Highlights: Why a journalistic approach to writing creates strong content and is beneficial in the B2B world How g...

Don Polite, Chief Marketing Officer at SKYGEN, talks with Jeremy about making purpose driven content. Highlights: How to produce purpose driven content How making a moral case and a business case can go hand-in-hand Ways to m...

Colton Pond, VP, Head of Marketing at Truv, talks with Jeremy about creating content communities. Highlights: Why creating communities around content is a strong marketing strategy How their podcast has helped grow their comm...

Ben Gibert, VP of Marketing at Spectrm, talks with Jeremy about repurposing content for different channels. Highlights: How to implement the "create once, distribute forever" concept Why large projects lend themselves best to...