March 21, 2023

Finding the perfect content writer w/ Lisa Spinelli

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In this episode of The B2B Content Show, Jeremy Shere speaks with Lisa Spinelli, Director of Content Strategy at Degreed, about the challenge of finding good writers for content marketing. They speak about what makes for good writing, the difficulty of finding writers with subject matter expertise, and more!


  • What a learning experience platform is and how it differs from a learning management system 
  •  What does good writing actually mean
  •  Why it can be difficult to find writers with subject matter expertise and how to look for the perfect match
  • The potential impact of AI on writers

Learn more about Dagreed

Connect with Lisa on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at