Focusing content marketing on the "Why?" w/ George Sens
George Sens, VP of Sales & Marketing at Authvia, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about marketing the why.
Highlights:
- Why George pivoted Authvia marketing efforts to focus on the "Why"
- Risks associated with not focusing on the "Why"
- How incorporating the "Why" raises the value of marketing content
Learn more about Authvia
Connect with George on LinkedIn
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