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March 23, 2022

Focusing content marketing on the "Why?" w/ George Sens

Focusing content marketing on the
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George Sens, VP of Sales & Marketing at Authvia, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about marketing the why.

Highlights:

  • Why George pivoted Authvia marketing efforts to focus on the "Why" 
  • Risks associated with not focusing on the "Why"
  • How incorporating the "Why" raises the value of marketing content

Learn more about Authvia

Connect with George on LinkedIn