James Stanton, VP of Marketing at Empyrean, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about content creation and discovering the why.
Highlights:
How James has gotten internal buy-in for focusing on the "Why"
Why discovering and articulating the why matters
The value of creating content with a product manager's approach
Matt Morookian, Director of Marketing at apexanalytix talks with Jeremy about building a rock-solid content marketing team. Highlights: How Matt uses a game involving making up the plot of a movie as a team building exercise ...
Owen Ray, Director, Content Marketing at Invoca, talks with Jeremy about producing quality content when budgets are tight. Highlights: Topic: Creating quality content when budgets are tight Why it doesn't work to turn off the...
Susan Tormollen, VP Marketing at PlanHub , talks with Jeremy about tips for creating a "State of the Industry" report. Highlights: Why State of the Industry reports are such valuable types of content that deliver significant ...