April 8, 2022

Focusing on the "Why" w/ James Stanton

James Stanton, VP of Marketing at Empyrean, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about content creation and discovering the why.


  • How James has gotten internal buy-in for focusing on the "Why"
  • Why discovering and articulating the why matters
  • The value of  creating content with a product manager's approach 

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