Welcome to The B2B Content Show
Jan. 31, 2022

From content creator to marketing strategist w/ Jonathan Cramer

From content creator to marketing strategist w/ Jonathan Cramer

Jonathan Cramer, VP of Marketing at ActiveWorx, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about transitioning from being primarily a content creator to developing marketing and business strategy.

Highlights:

  • The challenges in making the transition from content specialist to marketing leader
  • How having hands-on experience creating content helped Jonathan be amore effective leader
  • Why writing still matters in a world dominated by images and video
  • How becoming a leader requires a different focus and mindset

Learn more about ActiveWorx

Connect with Jonathan Cramer on LinkedIn