March 22, 2023

Giving your audience the content they need w/ Zach Searcy

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In this episode of The B2B Content Show, Jeremy Shere talks to Zach Searcy, Content Marketing Manager at Fleetio, a software that helps organizations track, analyze, and improve their fleet operations. Zach shares the story behind why Fleet O created spreadsheet templates for their audience, even though their mission is to get people away from spreadsheets. He also talks about the strategies they use to nurture leads and convert them into customers. 


- Fleet O’s strategy of providing useful spreadsheets to their B2B audience 

- The importance of meeting your audience where they are

- Strategies for nurturing leads and converting them into customers

Learn more about Fleetio

Connect with Zach on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at