How audience segmentation drives content personalization w/ Isabella Jiao

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Isabella Jiao, VP of Marketing at FanFood about personalization, audience segmentation, and testing.

Stuff we discuss:

The value of giving before taking and providing value before pitching
How marketing-sales alignment helps segment audiences more accurately
Why quantitative data is not enough to present a full and accurate picture of your audience
The power and value of empathy

Learn more about FanFood

Connect with Isabella on LinkedIn