How audience segmentation drives content personalization w/ Isabella Jiao
Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Isabella Jiao, VP of Marketing at FanFood about personalization, audience segmentation, and testing.
Stuff we discuss:
- The value of giving before taking and providing value before pitching
- How marketing-sales alignment helps segment audiences more accurately
- Why quantitative data is not enough to present a full and accurate picture of your audience
- The power and value of empathy
Learn more about FanFood
Connect with Isabella on LinkedIn
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