How SDRs can build engagement with prospects w/ Brooke Bachesta
Host Jeremy Shere and Brooke Bachesta, Senior Manager of Sales Development at Outreach, discuss the finer points of enabling SDRs to engage prospects, including:
Signs of disengagement ... The role of relationship building in fostering engagement ...The value of objections ... How Outreach uses podcasting as an engagement channel
Featured episodes
The enduring value of e-books w/ Stacey Wisniewski
Stacey Wisnewski, Sr Director of Marketing at After, Inc., talks with Jeremy about the value of e-books. Highlights: The art & science behind writing an e-book Why ebook layout and design are important The pros and cons of ga...
Creating "dynamic" content w/ Josh Feldman
Josh Feldman, Director of Marketing at MVPindex, talks with Jeremy about presenting data to make it more engaging and impactful. Highlights: "Dynamic reports" - what they are and how they work Strategies for presenting data u...
The art & science of developing business relationships w/ Lisa Hill
Lisa Hill, VP of Marketing at Resilience, talks with Jeremy about developing relationships with clients. Highlights: How Lisa develops relationships with brokers Why being transparent and displaying humility is essential to d...