April 4, 2023

How to align content marketing with sales and other functions to manage content expectations w/Claudia Dorego

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In this episode of The B2B Content Show, host Jeremy Shere talks with Claudia Dorego, Content Marketing Manager at Irwin, about managing content expectations. Claudia shares her experience in aligning sales and marketing priorities to better manage expectations, setting up monthly syncs with different departments, and using a content calendar to keep everyone on track.



  • The importance of managing exceptions for better workflow and content creation.
  • Guiding principles to follow when getting started with managing expectations
  • The value of communicating clearly across all departments, focusing on alignment, and reprioritizing when necessary.


Learn more about Irwin

Connect with Claudia on LinkedIn


The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.