How to build a high-performing content cluster and avoid pitfalls w/ Stacy Willis
In this episode of The B2B Content Show, host Jeremy Shere and Stacy Willis, Senior Vice President of Marketing at Playwire talk about getting the most value from content clusters and how Playwire uses them to understand and communicate their expertise in the ad monetization technology platform.
Highlights:
- What is a content cluster and why you need them for your B2B content marketing strategy
- How Google uses algorithms to determine expertise
- Creating a content cluster and getting the most value out of it
Learn more about Playwire
Connect with Stacy on LinkedIn
The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.
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