Oct. 4, 2022

How to generate original research to create more authoritative content w/ Roxie Elliot


Roxie Elliott, Director of Content Marketing at DigitalOcean, talks with Jeremy about conducting research to create better content.

Highlights:

  • The value original research adds to creating more interesting content
  • How research helps you stand out
  • Tips for content teams of any size to tell a compelling story using data

Learn more about DigitalOcean
Connect with Roxie on LinkedIn

Memorable Quotes:

"The thing about research is that it doesn't have to be super complicated. You know, even a 10 question survey sent out to maybe 500 respondents, or even if it's less than that, can provide really interesting, valuable content."

"Maybe the first one, you know, is a little bit more effort than a standard article you might write, but I would say it's definitely worth it in the long run. And as you build up that process, it just gets easier and easier."

"It really can be pretty evergreen content that you can refer back to. So you don't have to just write one blog post about it. You can refer to those stats. In future blog posts, you maybe can do a series of articles based on one study that you did because you might get enough data."

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