On this episode of The B2B Content Show, Jeremy Sheer is joined by Annika Bjorkholm, CMO of SwipeGuide. Annika and Jeremy discussed the importance of measuring ROI for content marketing, and Annika provided five pieces of advice for marketers struggling to measure ROI for their content.
Highlights:
Learn more about SwipeGuide
Connect with Annika on LinkedIn
The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.