April 20, 2023

How to measure your success w/ Annika Bjorkholm

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On this episode of The B2B Content Show, Jeremy Sheer is joined by Annika Bjorkholm, CMO of SwipeGuide. Annika and Jeremy discussed the importance of measuring ROI for content marketing, and Annika provided five pieces of advice for marketers struggling to measure ROI for their content. 




  • The importance of money, effort, and time when creating and promoting content
  • Prioritizing what works and planning content roadmaps 
  • Annika’s five pieces of advice when measuring ROI of your content marketing


Learn more about SwipeGuide

Connect with Annika on LinkedIn


The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.