Improving sales-marketing alignment w/ Eric Stockton
Eric Stockton, VP of Demand Gen at Constant Contact, and host of their new podcast, The Revenue Marketing Show, talks with Jeremy about where sales and marketing intersect.
Highlights:
- Why and how incentivizing the wrong outcomes leads to misalignment
- Why lacking a consistent way to measure success across the entire pipeline is a problem
- Obstacles to better aligning sales and marketing
Learn more about Constant Contact
Connect with Eric on LinkedIn
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