Welcome to The B2B Content Show
June 15, 2022

Improving sales-marketing alignment w/ Eric Stockton

Improving sales-marketing alignment w/ Eric Stockton
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Eric Stockton, VP of Demand Gen at Constant Contact, and host of their new podcast, The Revenue Marketing Show, talks with Jeremy about where sales and marketing intersect.

Highlights:

  • Why and how incentivizing the wrong outcomes leads to misalignment
  • Why lacking a consistent way to measure success across the entire pipeline is a problem
  • Obstacles to better aligning sales and marketing

Learn more about Constant Contact

Connect with Eric on LinkedIn