June 15, 2022

Improving sales-marketing alignment w/ Eric Stockton


Eric Stockton, VP of Demand Gen at Constant Contact, and host of their new podcast, The Revenue Marketing Show, talks with Jeremy about where sales and marketing intersect.

Highlights:

  • Why and how incentivizing the wrong outcomes leads to misalignment
  • Why lacking a consistent way to measure success across the entire pipeline is a problem
  • Obstacles to better aligning sales and marketing

Learn more about Constant Contact

Connect with Eric on LinkedIn