Keeping messaging cohesive across different channels and audiences w/ Rebecca Silver

Rebecca Silver, Senior VP of Marketing at LetsGetChecked, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about managing diverse marketing segments.

Highlights:

The challenges associated with marketing across very diverse audience segments and marketing to B2B and B2C consumers.
Managing a variety of marketing segments and ensuring that they are reached
The importance of being cohesive in your marketing strategies and ensuring consistency in marketing materials

Learn more about LetsGetChecked

Connect with Rebecca Silver on LinkedIn