Frank Schieber, Senior Demand Gen Manager at Core, talks with Jeremy about the importance of collaboration between sales and lead gen.
"Every role I've ever had (in demand gen) has been collaborative and it lives and dies by the level of collaboration and the willingness of others to collaborate."
"Marketing executives want silver bullets. They don't exist. You've got to tackle things from a portfolio approach and engage accordingly."
"The message is very clear, efficient, easy to read, and not egotistical. Everything's going to serve a purpose that's going to help them. Otherwise, it's just wasting their time."