March 28, 2023

Leveling your marketing strategy using interactive content w/ Giuseppe Caltabiano

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On this episode, host Jeremy Shere is joined by Giuseppe Caltabiano, VP of Marketing at Rock Content, to discuss interactive content. Giuseppe explains what interactive content is, the benefits it offers, and how it differs from static content. He also shares examples of projects his company has completed and offers advice on how to get started with interactive content. 


  • What is interactive content? 
  • The benefits of using interactive content in B2B Content Marketing
  • Engaging examples to try for your B2B strategy

Learn more about Rock Content

Connect with Giuseppe on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at