This episode of The B2B Content Show features Vasudha Badri-Paul, Vice President of B2B Marketing and Developer Ecosystem at Digital API Craft. Jeremy Sheer speaks with Vasudha about why B2B marketing is seen as less creative and fun than B2C marketing. Vasudha explains that the language of business is usually much more serious than the language to consumers, and that there is a need for a judicious mix of seriousness and fun in B2B content marketing. They also discuss how some companies have found the sweet spot between seriousness and wit, and how storytelling in B2B content marketing requires a realness and imagination.
• B2B marketing is seen as less creative and fun than B2C marketing
• There is a need for a judicious mix of seriousness and fun in B2B content marketing
• Companies like Salesforce and Gong have found the sweet spot between seriousness and wit
• Storytelling in B2B content marketing requires a realness and imagination
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The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.
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