Maximizing webinar value w/ Melodie Terry
Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Melodie Terry VP of Marketing at SupplyPike.
Stuff we discuss:
- Focusing webinar content on prospects’ problems and desired outcomea, not on your solution
- Producing marketing content that doesn’t feel like a bait and switch
- Webinar planning strategy
- How SupplyPike increased demo requests by 200%
- The value of giving before taking and providing value before pitching
Learn more about SupplyPike
Connect with Melodie on LinkedIn
Featured episodes
Build a rock-solid content marketing team w/ Matt Morookian
Matt Morookian, Director of Marketing at apexanalytix talks with Jeremy about building a rock-solid content marketing team. Highlights: How Matt uses a game involving making up the plot of a movie as a team building exercise ...
Producing quality content when budgets are tight w/ Owen Ray
Owen Ray, Director, Content Marketing at Invoca, talks with Jeremy about producing quality content when budgets are tight. Highlights: Topic: Creating quality content when budgets are tight Why it doesn't work to turn off the...
Tips for creating a "State of the Industry" report w/ Susan Tormollen
Susan Tormollen, VP Marketing at PlanHub , talks with Jeremy about tips for creating a "State of the Industry" report. Highlights: Why State of the Industry reports are such valuable types of content that deliver significant ...