Welcome to The B2B Content Show
Aug. 31, 2021

Maximizing webinar value w/ Melodie Terry

Maximizing webinar value w/ Melodie Terry
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Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Melodie Terry VP of Marketing at SupplyPike.  

Stuff we discuss:

  • Focusing webinar content on prospects’ problems and desired outcomea, not on your solution
  • Producing marketing content that doesn’t feel like a bait and switch
  • Webinar planning strategy
  • How SupplyPike increased demo requests by 200%
  • The value of giving before taking and providing value before pitching 

Learn more about SupplyPike 

Connect with Melodie on LinkedIn