March 8, 2023

Moving beyond marketing to early adopters w/ Nick Wassenberg

On this episode of The B2B Content Show, host Jeremy Shere speaks with Nick Wassenberg, Vice President of Marketing at Fulcrum . Nick and Jeremy discuss how to move beyond marketing to early adopters, and how to craft content that is tailored to different customer personas. 


  • How to create a niche within a niche of manufacturing with targeted content 
  • Different customer expectations for service level and product features 
  • The importance of listening to customers and understanding the full value of your product 


Learn more about Fulcrum

Connect with Nick on LinkedIn


The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at