The B2B Content Show:  A Podcast About the How, What, and Why of B2B Content Marketing Album ArtThe B2B Content Show: A Podcast About …
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April 21, 2021

Nailing digital transformation w/ Howard Tiersky

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  • Show Notes

Howard Tiersky, CEO of FROM, The Digital Transformation Agency, and author of the WSJ Bestseller Winning Digital Customers, talks with Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting, about remote employees, the value of podcasting as a marketing channel, why webinars might be overrated, and much more.

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Featured Episodes

  • Build a rock-solid content marketing team w/ Matt Morookian
  • Producing quality content when budgets are tight w/ Owen Ray
  • Tips for creating a "State of the Industry" report w/ Susan Tormollen

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Featured episodes

Build a rock-solid content marketing team w/ Matt Morookian
Feb. 16, 2023

Build a rock-solid content marketing team w/ Matt Morookian

Matt Morookian, Director of Marketing at apexanalytix talks with Jeremy about building a rock-solid content marketing team. Highlights: How Matt uses a game involving making up the plot of a movie as a team building exercise ...

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Producing quality content when budgets are tight w/ Owen Ray
Feb. 15, 2023

Producing quality content when budgets are tight w/ Owen Ray

Owen Ray, Director, Content Marketing at Invoca, talks with Jeremy about producing quality content when budgets are tight. Highlights: Topic: Creating quality content when budgets are tight Why it doesn't work to turn off the...

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Tips for creating a
Feb. 14, 2023

Tips for creating a "State of the Industry" report w/ Susan Tormollen

Susan Tormollen, VP Marketing at PlanHub , talks with Jeremy about tips for creating a "State of the Industry" report. Highlights: Why State of the Industry reports are such valuable types of content that deliver significant ...

Episode page
The B2B Content Show:  A Podcast About the How, What, and Why of B2B Content Marketing Logo

For B2B marketers, content is KING.

In this show, we explore the art & science, the opportunities and challenges, of B2B content marketing and content marketing strategy, including:
-What makes some content "sticky" and other content entirely forgettable
-Scaling content without sacrificing authenticity and originality
-Creating content with a point of view
-Producing thought leadership content that actually leads
-Repurposing content
-Measuring content ROI
And much more!

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