Overshooting personas w/ Andrew Doberstein
Andrew Doberstein, VP of Marketing at ClearMix, talks with Jeremy about qualifying certain personas.
Highlights:
- What it means to overshoot a persona
- Green and Red flags of certain personas
- Ways to figure out if a persona is good without having a connection
Learn more about ClearMix
Connect with Andrew on LinkedIn
Featured episodes
Build a rock-solid content marketing team w/ Matt Morookian
Matt Morookian, Director of Marketing at apexanalytix talks with Jeremy about building a rock-solid content marketing team. Highlights: How Matt uses a game involving making up the plot of a movie as a team building exercise ...
Producing quality content when budgets are tight w/ Owen Ray
Owen Ray, Director, Content Marketing at Invoca, talks with Jeremy about producing quality content when budgets are tight. Highlights: Topic: Creating quality content when budgets are tight Why it doesn't work to turn off the...
Tips for creating a "State of the Industry" report w/ Susan Tormollen
Susan Tormollen, VP Marketing at PlanHub , talks with Jeremy about tips for creating a "State of the Industry" report. Highlights: Why State of the Industry reports are such valuable types of content that deliver significant ...