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May 30, 2022

Overshooting personas w/ Andrew Doberstein

Overshooting personas w/ Andrew Doberstein
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Andrew Doberstein, VP of Marketing at ClearMix, talks with Jeremy about qualifying certain personas.

Highlights:

  • What it means to overshoot a persona
  • Green and Red flags of certain personas 
  • Ways to figure out if a persona is good without having a connection

Learn more about ClearMix

Connect with Andrew on LinkedIn