Planning and getting ROI from a "tentpole" event
Rita Lebedeva, VP of Product Marketing at Rightway, talks about ReWork, a day-long event featuring big names in health care discussing the intersection of work and health.
Highlights:
The marketing strategy behind hosting a “tentpole” event
Planning an event from the perspective of an attendee
Using time between panels as branding opportunities
Cultivating strategic relationships with event speakers and attendees
Involving your sales team in planning events
Learn more about Rightway
Connect with Rita on LinkedIn
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