Planning and getting ROI from a "tentpole" event

Rita Lebedeva, VP of  Product Marketing at Rightway, talks about ReWork, a day-long event featuring big names in health care discussing the intersection of work and health.

Highlights:

The marketing strategy behind hosting a “tentpole” event

Planning an event from the perspective of an attendee

Using time between panels as branding opportunities

Cultivating strategic relationships with event speakers and attendees

Involving your sales team in planning events

Learn more about Rightway

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