Rita Lebedeva, VP of Product Marketing at Rightway, talks about ReWork, a day-long event featuring big names in health care discussing the intersection of work and health.
Highlights:
The marketing strategy behind hosting a “tentpole” event
Planning an event from the perspective of an attendee
Using time between panels as branding opportunities
Cultivating strategic relationships with event speakers and attendees
Involving your sales team in planning events
Learn more about Rightway
Connect with Rita on LinkedIn
Sign up to get updates from us
Stacey Wisnewski, Sr Director of Marketing at After, Inc., talks with Jeremy about the value of e-books. Highlights: The art & science behind writing an e-book Why ebook layout and design are important The pros and cons of ga...
Josh Feldman, Director of Marketing at MVPindex, talks with Jeremy about presenting data to make it more engaging and impactful. Highlights: "Dynamic reports" - what they are and how they work Strategies for presenting data u...
Lisa Hill, VP of Marketing at Resilience, talks with Jeremy about developing relationships with clients. Highlights: How Lisa develops relationships with brokers Why being transparent and displaying humility is essential to d...