Planning & launching a global social media strategy w/ Christina Minshull

Christina Minshull, Global Head of Marketing & Design at Stocksy, talks with Jeremy about launching a global social strategy.

Highlights:

• Why you should go where your audience already is and not try to pull them to other channels
• The importance of testing to figure out what resonates with your audience
• How amplifying underrepresented voices the right way can improve the quality of your content

Learn more about Stocksy
Connect with Christina on LinkedIn

Memorable Quotes:

"When I was approaching building this, I really took the time to get to know the organization, get to know both our staff and our contributor side, get to know our artists, their wants, their needs, and interview a lot of our clients to kind of truly understand our audience before even starting a social strategy."

"I think social media can be this powerful community where you can get inspiration for your brand, for your products."

"There's a lot of conversations on the currency of trust and how that's super, super important in building a holistic brand and I think it's becoming even more important."

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